The challenge
More visitors for highly competitive search terms with commercial intent.
Our approach
The collaboration focused on high-quality backlinks and digital PR, as well as supporting a relaunch.
The backlinks came about by providing journalists with high-quality photos of the shelves, which they used as inspiration in their articles.
Besides the links themselves, this strengthened the authority of the website, increased brand awareness and brought additional visitors via the linking articles.
Results in Google search
| Search term (German) | Searches per month | Position before | Position after |
|---|---|---|---|
| Regalsystem (shelving system) | 12,900 | 18 | 3 |
| Regalsysteme (shelving systems) | 9,850 | 24 | 4 |
| Schallplattenregal (record shelf) | 1,850 | 8 | 3 |
| Regalsystem Bücher (bookshelf system) | 150 | 28 | 1 |
| hifi regal (hi-fi rack) | 850 | 27 | 5 |
“> 100” means: not among the first 100 results before our work began.
“We value Tom Gleitsmann's work very highly. Highly competent, service- and customer-oriented, the agreed content was implemented purposefully and quickly. Five stars from us. Thank you very much!”
Arnd GeisslerOwner, RIO Regalsystem · translated from German
