Key takeaways
- The potential analysis shows which SEO measures make sense for your website and how they can contribute to your business goals.
- New: the AI visibility check. We test typical questions from your target group in ChatGPT and Google AI Mode and check whether your company is mentioned.
- The process has five steps, from the form to the initial call to the presentation of the results.
- After your enquiry you will hear back from us within 24 hours.
- The analysis is free and without obligation. You can fix any errors we find yourself, even without working with us.
What a potential analysis is
In the potential analysis we evaluate the opportunities your website has in search engine optimisation. The focus is on your individual situation: the specifics of your company, your industry and your target group. We deliberately avoid one-size-fits-all concepts.
We combine your goals with our experience and derive concrete recommendations. You get an overview of the measures we consider sensible in your case, always linked to your business objectives.
The AI visibility check
More and more people ask ChatGPT, Gemini or Google AI Mode before they visit a website. That is why the potential analysis now includes a look at how your company appears in AI answers. We ask typical questions from your target group and evaluate the answers:
- Is your company mentioned or linked?
- Which competitors appear instead?
- Which sources do the AI systems cite, your own pages or third-party portals?
- Are the crawlers of Google and ChatGPT allowed to access your website at all?
The check is a sample, not ongoing monitoring. It shows whether GEO is relevant for you and where to start. How we measure AI visibility over time is explained on the SEO & GEO page.
Our principles
Every project needs its own approach. Search engine optimisation offers many instruments, but not every one of them leads to your goal. That is why you get a fair assessment from us of which measures make sense in your case and which do not.
Honesty and transparency are not empty phrases: if, contrary to expectations, your website offers no sensible starting point for SEO, we will tell you in the initial call.
“When I wanted to recommend a client to him, his honesty and integrity showed: he explained that he could not add much value for this client.”
How a potential analysis works, in five steps
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Fill in the form
Use the form to send us the key details about your company, your website and your goals. We will get back to you within 24 hours.
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Initial call
In a call without obligation you add details about your project, and we answer your questions about the potential analysis.
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Carry out the analysis
We evaluate the status quo of your website and the presence of your competitors in the Google search results. Then comes the AI visibility check in ChatGPT and Google AI Mode. This shows where optimisation is needed and which opportunities remain unused.
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Prepare the results
We summarise the findings in a clear presentation that is easy to understand and includes the basics of SEO and GEO you need. Research and preparation take around 1 to 1.5 hours, depending on scope.
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Discuss the results
In the agreed appointment we show you which measures we recommend and what they achieve. You will also learn how we work and which steps would follow if we work together.
What you get from the potential analysis
After the potential analysis you know how search engine optimisation and GEO can contribute to your business goals. Two experienced SEO professionals have reviewed your website, uncovered opportunities and given transparent recommendations.
We often find smaller errors that can be fixed quickly. We point these out in the report so you can use the information even without working with us. Up to this point you have invested nothing and are completely free to decide how to proceed.
What happens after the potential analysis
If you want to make full use of your website's potential, we draw up an agreement tailored to your project, with a transparent cost breakdown. The contract can be cancelled monthly.
We treat information about your company confidentially. On request we sign an additional non-disclosure agreement. After that we start with the SEO and GEO strategy for your website.
Tom is responsible for strategy, content and technical SEO at Tokato Media and has worked in search engine optimisation since 2017. Together with Katharina Frenzel he supports companies ranging from regional SMEs to online shops with an international audience.
More about the team