The challenge
More visitors for highly competitive search terms and visibility along the entire customer journey.
Our approach
In close cooperation with Karibu we developed an SEO strategy that provides content and optimisation measures for a long period.
Alongside general on-page optimisation, there was a strong focus on category pages. In the long term they were to rank for generic queries such as “Sauna” and “Gartenhaus” and at the same time for more specific terms such as “Außensauna” (outdoor sauna), “Innensauna” (indoor sauna) and “Fasssauna” (barrel sauna).
In addition to new content, we implemented a sustainable off-page strategy with digital PR to strengthen the authority of the domain.
During our support we helped our partner agency webbrand with the relaunch of the Karibu website and ensured a smooth transition of the rankings.
Results in Google search
| Search term (German) | Searches per month | Position before | Position after |
|---|---|---|---|
| Sauna | 169,000 | > 100 | 4 |
| Gartensauna (garden sauna) | 7,750 | 86 | 3 |
| Heimsauna (home sauna) | 700 | > 100 | 1 |
| Gartenhaus (garden shed) | 80,700 | > 100 | 8 |
“> 100” means: not among the first 100 results before our work began.
